Available for freelance & full-time

Hi, I'm a Content

Behind every bot, agent, strategy, and marvelous machine is a person with an idea, and the ingenuity to make it work.

Where I've Been

Work History

A brief look at my professional journey — from in-house teams to agency clients, writing the words that hold every brand together.

View Work Samples →
Mar 2025 — Present

Content Strategist & Copywriter

Shoe Carnival

Driving content strategy and UX-focused copywriting across e-commerce and brand channels.

Feb 2024 — Jan 2025

Communications Specialist · Contract

Broad River Retail

Creating internal and external content, managing social media, and writing company-wide communications.

Oct 2022 — Jan 2024

Digital Content Editor · Contract

Wells Fargo

Led SEO content strategy across 130+ URLs for security, privacy and financial health.

Mar 2021 — Sept 2022

Content Manager

BestColleges.com, Red Ventures

Built nursing and education verticals into 50 SEO-driven webpages.

Jun 2019 — Mar 2021

Copywriter

Allconnect.com, Red Ventures

Wrote landing page copy and long-form resources, leading cross-functional content initiatives.

Jan 2018 — Jun 2019

Associate Copywriter

Allconnect.com, Red Ventures

Pitched and wrote 52 user guides and managed social media education campaigns.

Apr 2016 — Jan 2018

Creative Copywriter

blu eCigarettes

Wrote B2B and B2C brand copy across web, print and ad channels.

Aug 2015 — Apr 2016

Promotional Copywriter · Contract

Belk

Wrote promotional copy for retail catalogs, product descriptions and video scripts.

Education

B.A. in Journalism

University of Georgia

Based in the Greater Charlotte Area.

What I Do

My Skill Galaxy

Every skill here orbits the same idea. Click a planet to zoom in, or zoom out to see the whole system.

Seasonal Campaigns SubjectLines Promo &Coupon Copy Customer JourneyContent Strategy Email Marketing Cross-ChannelIdentity Style Guides Brand Voice CustomerStorytelling Brand Building Tentpole/Seasonal/Awareness Campaigns Content Calendars Multi-PlatformCopywriting Multi-Brand Voice Social Media SEO Articles Press Releases &News Writing Product Guides &Descriptions Keyword Research &Implementation SEO & Longform Concepting Seasonal Strategy Plan-to-Execution Cross-ChannelRollout Campaigns Full-Funnel Strategy& Build-Out UX Writing Proofreading& Editing Content Management& Execution Prompt Optimizationfor AI Tools Content Strategy Prompt Engineering& Synthesis Brand VisualDNA Extraction Reference-GuidedGeneration Constraint-BasedQuality Control AI Tooling Check It Out! Explore Email Marketing Work → Explore Brand Building Work → Explore Social Media Work → Explore SEO & Longform Work → Explore Campaigns Work → Explore All Work Samples → Read the Prompt Optimizer Case Study →

Who I've Worked With

A few of the brands I've partnered with

Helping brands find their voice and hold onto it, across every channel that carries it.

NDA PROVISIONS APPLY UPDATED LIVE

Call Me!

Ready when you are — let's start a conversation

I'm always open to discussing full-funnel content strategy, UX writing, or your next big campaign. Every idea needs someone to carry it — let's put it into words.

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