Campaign Case Studies
From concepting to execution — the strategic planning behind each campaign, alongside how it came to life across email, social, and print.
Shoe Carnival
Spring 2026
Concepting four distinct campaign voices for spring — Bloom, Styled by Spring, Spring Forward, and Spring Time — each built around its own tone, action-verb strategy, and lockup direction, before execution language and logo lockups were finalized.
The Plan
The Execution
Social assets coming soon.
Print assets coming soon.
Shoe Station
Father's Day 2025
Father's Day gifting campaign built around Hoka's Arahi 7 and casual everyday styles for dad.
The Plan
All For Dad
A Father's Day Campaign Concept
The Big Idea
“All For Dad” celebrates every kind of dad — dads, step-dads, granddads, and any father figure who shows up — by turning Father's Day into a thank-you for all the small, everyday ways they show love.
Tone Of Voice
Warm, genuine, and a little playful — affectionate over sentimental, and inclusive of every kind of dad and family.
The Execution
Social assets coming soon.
Print assets coming soon.